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CAN-SPAM LAW

If you use email to market your business, you should be aware of this law.


This law was established in the United States in 2003, the first national standard for sending commercial email and unsolicited pornography.


Can-Spam stands for Controlling the Assault of Unsolicited Pornography and Marketing. This act was enacted by the 108th United States Congress.

Citations: Public Law(United States) 108-187(text) (PDF)

If you use email for your marketing, make sure you do so within the law. You should ensure that there is an unsubscribe option for any user who does not want commercial mail.




    The Mechanics of Can-Spam Laws


  1. Applicability
  2. Unsubscribe Compliance
  3. Content Consent
  4. Send behavior consent



    Applicability:


  • Persons who send business messages should not mislead beneficiaries as to their origin or content.
  • All beneficiaries of such messages reserve an option to reject them
  • Can-Spam does not ban spam messaging, however, forcing regulations on the use of clever advertising tactics through "substantially false or misleading" headlines.
  • Email advertisers should watch their arrangement, their content, and even naming


    • Unsubscribe Compliance:

  • A noticeable and effective recall element is available on all messages.
  • Customer withdrawal claims are considered within 10 working days.
  • Opt-out lists otherwise called secret lists are used exclusively for consent purposes.                                                                     

Content Consent:

  • The correct "from" line
  • Relevant title
  • A physical physical location of the distributor or promoter is available. PO Box addresses comply with 16 CFR 316.2 and satisfactory on the off chance that the email is sent by an outsider, the true physical location of the substance, item or administration advanced by email should be obvious.
  • A symbol is available if the content is adult.

Sending behavior consent:

  •  A message cannot be sent without a withdrawal option.
  •  A message cannot contain a fake header
  •  A message should be somewhere around a sentence.
  •  A message cannot be invalid
  •  The option to unsubscribe should be at the bottom of the message.
  • Criminal offence
  • Sending numerous spam messages using a hijacked PC
  • Sending numerous messages over Internet Protocol causes the source to be dishonestly addressed as its property.
  • Attempting to mask the origin of emails and mislead beneficiaries about the starting points of messages, by routing them through different PCs
  • Sending various spam messages through numerous mailings with garbled data in headers             
  • Using different email accounts by falsifying account registration data to send different spam emails.

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