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If you're doing email marketing or planning to do email marketing, you definitely don't want your email recipients to end up in the spam box.
No one wants to be blacklisted.
If you're struggling to reach people with your emails and you've somehow found your way onto the spam blacklist, this prevents your emails from reaching your subscriber inboxes. Then you know very well that you will not succeed in email marketing.
There are many spam blacklists and unfortunately, they are terrible in some cases. So how do you tell if you've been blacklisted? We've put together this quick dive into blacklisting for email advertisers, including how to figure out how you've been blacklisted and what to do in the event you have.
What is blacklisting and why is it bad?
An email blacklist is a device that servers use to determine which emails should be viewed as spam and which should not You have blacklists to thank for why you're not constantly getting fake promotions and financial "open doors" from strangers in your inbox. They're also why you might struggle to connect with your crowd.
Basically, each blacklist serves as a channel that helps servers catch spam and put it where it should be in the garbage collector, with different methods of distributing spam from different emails sent. For this reason, you may know blacklisting by its other commonly expected name: spam catch
Generally, blacklists do an excellent job for their expected reasons. But the way they decide what is spam and what isn't means that sometimes even well-funded email marketers can end up (in)boxing out. Whenever this happens, it's usually because of one of three unique obvious traps that an advertiser has fallen into:
- Typo traps. If the email addresses on your contact list have many errors (such as name@gmial.com instead of name@gmail.com), spam traps are probably going to expect your list and your intentions' not entirely ideal. A few grammatical errors shouldn't break communication, yet it becomes a concern if it goes on excessively.
- Pristine traps. Another way blacklists trap clueless spammers is to spread email locations and areas that don't actually exist, with the assumption that when someone starts mailing those locations, it's because they either bought them or scratched them - both of which are normal. Spam account.
- Recycled spam traps. Be careful about contacting inactive emails. The tendency to constantly skip email is referred to as a spam trap address, which can hit you on the off chance that you're not focusing.
- Using spam trigger words. In email marketing, there are certain words that, if used, will be classified as spam. After all, they are usually related to time-limited imperatives or vague demands and guarantees. Along these lines, be careful about the duplicates you use when consolidating your emails
Another way to get blacklisted is to have a ton of your contacts mistaking you for spam. However, this shouldn't be a concern, assuming you're practicing valid rundown procedures, such as keeping a peak-in-just email list, programming email confirmations, and giving individuals a reasonable place to opt out.
How to check if you are blacklisted?
If you're wondering if you've accidentally gotten yourself blacklisted, there are tools that check if your email is blacklisted. Some of the tools are named below:
- Maintain an opt-in list. Do not email anyone without their approval. A pick in the rundown might invest in some development opportunities, however, it's much more cool — and considerably less likely to get flagged.
- Remove addresses that bounce. Assuming you receive a notification that an email has bounced and is marked as deliverable in any case, remove it from your list. The more you send messages to these types of addresses, the more likely it is that you will be blacklisted.
- Check your contact list for typos. Take a chance to look through your contact list and make sure everything is input correctly. It may take some time, but it's worth the effort to make sure you're not publishing flop messages
- Perform routine maintenance. Consistently prune your email list to guarantee no spam accounts, bounced messages, or incorrect messages are created there.
- Don’t buy emails. At Benchmark Email, we often talk about the importance of building your email list to get it. When you center it around construction, you use techniques that are more secure and yield quality. Whenever you get it, you don't have the foggiest idea what you're actually getting. Grace, moreover, is a violation of GDPR rules.
- Verify email addresses. Before sending an email, verify that the recipient's email is valid. If you don't know about Email Verification then read Email Verification.
Assuming you've somehow found your way onto a blacklist, you're not in bad shape at all. Send a request to the blacklist administrator asking them to take out your IP address, and try not to overprotect, regardless of whether you know how you got there. Some administrators may remove you immediately, while others will initially prompt you to do a few things, for example, sending a re-authorization request to your contacts as a whole.
How to avoid being blacklisted?
It is much easier to stay off the blacklist than to withdraw your position every time you are blacklisted. In addition to making sure you don't fall into the spam trap, the following are some alternative ways to protect your IP from being blacklisted:
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