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Click through
Click-through is the process by which the advertiser clicks on an ad to go to the destination.
Click through rate
It is the ratio of "the number of people who see these promotions" to "the number of people who click on the links in the ads". It is a measure of the success of an online advertising campaign.
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Why is click-through rate important?
Click-through rate is important because it directly affects your quality score.
Since 2005, click-through rates have been declining drastically. Currently this rate is 0.2% to 0.3%. If an ad has a click-through rate of 2%, it is considered highly successful.
A high click-through rate means a high probability of selling your product. So it is very important for business. And with higher clicks, you'll get an idea of which of your company's products attract people the most.
What does "a good click-through" mean?
This is a hotly debated point: What is a good click-through rate?
From a general statistical point of view, it depends. See Yahoo's answer to the question "What is a good click-through rate":
The valid answer to the query is, "Does it depend on a good click-through rate." Click-through rates are naturally going to vary from campaign to campaign, and even from catchphrase to catchphrase. Everything from your ad copy to ad ranking on the results page plays a role in how your ad is displayed.
There is no specific number that can say that this is a good click-through rate. The average click-through rate will vary by industry, and your typical CTR will depend on the circumstances of your ad, among several factors.
Click-through rate is important because it directly affects your quality score.
Since 2005, click-through rates have been declining drastically. Currently this rate is 0.2% to 0.3%. If an ad has a click-through rate of 2%, it is considered highly successful.
A high click-through rate means a high probability of selling your product. So it is very important for business. And with higher clicks, you'll get an idea of which of your company's products attract people the most.
What does "a good click-through" mean?
This is a hotly debated point: What is a good click-through rate?
From a general statistical point of view, it depends. See Yahoo's answer to the question "What is a good click-through rate":
The valid answer to the query is, "Does it depend on a good click-through rate." Click-through rates are naturally going to vary from campaign to campaign, and even from catchphrase to catchphrase. Everything from your ad copy to ad ranking on the results page plays a role in how your ad is displayed.
There is no specific number that can say that this is a good click-through rate. The average click-through rate will vary by industry, and your typical CTR will depend on the circumstances of your ad, among several factors.
Is a high click-through rate always good for business?
A high click-through rate for that phrase is actually bad for business if a catchphrase isn't appropriate for your business or isn't generating sales, leads, branding gains, and more. Below are the reasons why it is bad:
- You are paying for every click.
- A ton of clicks generates a great deal of ad spend.
- In some cases, you're generating clicks on catchphrases that are too predictable and won't make money regardless of whether they convert.
- Irrelevant terms and clicks are unbearable to cash in without gaining additional business.
So you don't always want a high click-through rate: what you want is a high CTR of catchphrases that are:
- Relevant – This is relevant to your ad text, your landing page and your contribution.
- Affordable – Keywords that will not benefit from limitations.
- So, more or less, a good CTR means targeting the right keywords first, then, at that point, getting as many people as you can to click on those ads.
How to achieve a significant click-through rate?- Designated keywords to offer.
- Affordable clicks.
- Devices and techniques for purposefully integrating keywords into ad text and presentation pages.
- The ability to quickly and efficiently create catchphrase assemblies with closer focus.
Click through related terms
Is a high click-through rate always good for business?
A high click-through rate for that phrase is actually bad for business if a catchphrase isn't appropriate for your business or isn't generating sales, leads, branding gains, and more. Below are the reasons why it is bad:
- You are paying for every click.
- A ton of clicks generates a great deal of ad spend.
- In some cases, you're generating clicks on catchphrases that are too predictable and won't make money regardless of whether they convert.
- Irrelevant terms and clicks are unbearable to cash in without gaining additional business.
So you don't always want a high click-through rate: what you want is a high CTR of catchphrases that are:
- Relevant – This is relevant to your ad text, your landing page and your contribution.
- Affordable – Keywords that will not benefit from limitations.
- So, more or less, a good CTR means targeting the right keywords first, then, at that point, getting as many people as you can to click on those ads.
How to achieve a significant click-through rate?
- Designated keywords to offer.
- Affordable clicks.
- Devices and techniques for purposefully integrating keywords into ad text and presentation pages.
- The ability to quickly and efficiently create catchphrase assemblies with closer focus.
Click through related terms
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