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What is meant by inbox placement rate?

Email is the most productive promotional channel with an average ROI of 145%. Sellthrough has written multiple ebooks on how to make progress on this over the years, focusing on techniques like personalization and behavior-based trigger messages.



However, your email marketing program will only have a significant impact on your brand's bottom line if your messages are actually received. Many marketers don't realize that deliverability and revenue have a much more symbiotic relationship.



Consistently, people receive more than 300 billion messages, which is 0.02% of the message volume actually sent. Concerned with securing clients' inboxes as a matter of first importance, Internet Service Providers (ISPs) identify most messages as malicious spam, blocking them out and out. ISPs rule on caution and cast a wide net, giving comparable treatment to any email that appears to resemble spam.


As indicated by Return Path's 2018 Deliverability Benchmark Report, the typical inbox placement rate is 85%. This is an increase from previous years, however, it actually means that you have 15% of your messages being classified as spam or disappearing into the dark.


How to increase inbox placement rate?

  • Remove customers from your list who haven't engaged with your email marketing efforts in the last 90 days,
  • Make sure your email specialist company is sending your emails at the right speed,
  • Verify your email account,
  • Constantly browse your email to check for any problems or spam issues,
  • If your email deliverability score is low, don't send any emails until this issue is resolved.
  • Send important campaigns to departmental clients.



Here is a hypothetical example that establishes a connection between deliverability and revenue. Suppose you send an email to 90,000 people. You can expect 16,000 messages to be marked as spam or disappear

You got 2600 visitors for your business out of 90,000 people.



Examining the association's open rates typically through March, we noticed that its not unexpected regular salary of $57,813. A median drop in open rate occurred at $6,680 in unadjusted rate pay.



Inbox Placement Rate-Related Terms

  • CASL (Canadian Anti-Spam Law)

Email Marketing Related Article

  • What is Email Marketing?                                                                                                                                                                                            
  • How can you Earn through Email Marketing?                                                
  • 4 Types of Popular Email Marketing                                                                                                                                                                              
  • 22 API for Email Marketing
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