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What is email validation?

Email validation is an interaction that checks whether a particular email address is deliverable. We do not want to send email to anyone who does not have an active email.


Sometimes we make typos so the validation engine checks if that particular email domain is reliable like Gmail and Yahoo. Validation engine helps maintain your delivery rate up to 99%.


How does it work?

1. SPF


SPF allows the collector to browse whether an email claiming to be from a particular domain came from an IP address approved by that domain's administrators. Typically, a domain administrator will authorize the IP addresses used by their own outbound MTAs, including any intermediaries or shining shops.


2. DKIM


First, DKIM verifies the content of the message by establishing a digital signature. Second, using digital certificates, signature verification keys are distributed through DNS. Thus, a message is associated with a domain name.


3. DMARC


DMARC allows the specification of a policy for message authentication. It is built on top of two existing mechanisms SPF and DMARC.


Validation benefits

In light of the fact that you need to approve your email list before running an email display campaign:



  • Email deliverability increases,
  • Improve email-delivery,
  • A high sender score is kept,
  • Cost per client decreases,
  • increase ROI,
  • Extends the functionality of your email program,
  • The rate of change will be high.

How to do email validation?

You can have an auto-complete text feature that allows subscribers to select the appropriate email address type (@gmail, @yahoo.com, @hotmail.com).

An email promotion tool is used to get continuous approval of an email address.

Having a double opt-in structure in your email approval decision is a reliable way to support an email address.

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