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Click through Click-through is the process by which the advertiser clicks on an ad to go to the destination. Click through rate It is the ratio of "the number of people who see these promotions" to "the number of people who click on the links in the ads". It is a measure of the success of an online advertising campaign. AT Why is click-through rate important? Click-through rate is important because it directly affects your quality score. Since 2005, click-through rates have been declining drastically. Currently this rate is 0.2% to 0.3%. If an ad has a click-through rate of 2%, it is considered highly successful. A high click-through rate means a high probability of selling your product. So it is very important for business. And with higher clicks, you'll get an idea of ​​which of your company's products attract people the most. What does "a good click-through" mean? This is a hotly debated point: What is a good click-through rate? From a general s...